Privacy Policy

Thank you for choosing to be part of our community at The People’s First Company (“Company”, “we”, “us”, or “our”). We are committed to protecting your personal  information and your right to privacy. If you have any questions or concerns  about our notice or our practices with regards to your personal information,  please contact us at When you visit our website ( use our services, you trust  us with your personal information. We take your privacy very seriously. In this  privacy notice, we seek to explain to you in the clearest way possible what  information we collect, how we use it, and what rights you have in relation to it.  We hope you take some time to read through it carefully, as it is important. If  there are any terms in this privacy notice that you do not agree with, please  discontinue the use of our Sites and our services. This privacy notice applies to all information collected through our website  such as any related services, sales, marketing or events (we refer  to them collectively in this privacy notice as the “Services”).
Please read this privacy notice carefully as it will help you make informed decisions about sharing your personal information with us.
Information automatically collected

In Short: Some information such as IP address and/or browser and  device characteristics is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use or navigate the  Services. This information does not reveal your specific identity (like your name  or contact information) but may include device and usage information, such as  your IP address, browser and device characteristics, operating system, language  preferences, referring URLs, device name, country, location, information about

how and when you use our Services and other technical information. This  information is primarily needed to maintain the security and operation of our  Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and  similar technologies.

Information collected from other sources

In Short: We may collect limited data from public databases, marketing  partners, and other outside sources.

We may obtain information about you from other sources, such as public  databases, joint marketing partners, as well as from other third parties. Examples  of the information we receive from other sources include: social media profile  information; marketing leads and search results and links, including paid listings  (such as sponsored links). We will inform you about the source of information  and the type of information and the type of information we have collected about  you within a reasonable period after obtaining the personal data, but at the latest  within one month.


In Short: We process your information for purposes based on legitimate  business interests, the fulfillment of our contract with you, compliance with our  legal obligations, and/or your consent.

We use personal information collected via our Services for a variety of business

purposes described below. We process your personal information for these  purposes in reliance on our legitimate business interests, in order to enter into or  perform a contract with you, with your consent, and/or for compliance with our  legal obligations. We indicate the specific processing grounds we rely on next to  each purpose listed below.

We use the information we collect or receive:

To send you marketing and promotional communications. We and/or  our third-party marketing partners may use the personal information you send to  us for our marketing purposes, if this is in accordance with your marketing  preferences. You can opt-out of our marketing emails at any time (see the  “WHAT ARE YOUR PRIVACY RIGHTS” below).

For other Business Purposes. We may use your information for other  Business Purposes, such as data analysis, identifying usage trends, determining  the effectiveness of our promotional campaigns and to evaluate and improve our  Services, products, marketing and your experience. We may use and store this  information in aggregated and anonymized form so that it is not associated with  individual end users and does not include personal information. We will not use  identifiable personal information without your consent.


In Short: We only share information with your consent, to comply with laws, to  provide you with services, to protect your rights, or to fulfill business  obligations.

We may process or share data based on the following legal basis:

Consent: We may process your data if you have given us specific consent to  use your personal information in a specific purpose.

Legitimate Interests: We may process your data when it is reasonably  necessary to achieve our legitimate business interests.

Performance of a Contract: Where we have entered into a contract with  you, we may process your personal information to fulfill the terms of our  contract.

Legal Obligations: We may disclose your information where we are legally  required to do so in order to comply with applicable law, governmental requests,  a judicial proceeding, court order, or legal process, such as in response to a court  order or a subpoena (including in response to public authorities to meet national  security or law enforcement requirements).

Vital Interests: We may disclose your information where we believe it is  necessary to investigate, prevent, or take action regarding potential violations of  our policies, suspected fraud, situations involving potential threats to the safety  of any person and illegal activities, or as evidence in litigation in which we are  involved.

More specifically, we may need to process your data or share your personal  information in the following situations:

– Vendors, Consultants and Other Third-Party Service Providers. We  may share your data with third-party vendors, service providers, contractors or  agents who perform services for us or on our behalf and require access to such 

information to do that work. Examples include: payment processing, data  analysis, email delivery, hosting services, customer service and marketing efforts.  We may allow selected third parties to use tracking technology on the Services,  which will enable them to collect data about how you interact with the Services

over time. This information may be used to, among other things, analyze and  track data, determine the popularity of certain content and better understand  online activity. Unless described in this Policy, we do not share, sell, rent or trade  any of your information with third parties for their promotional purposes.

– Business Transfers. We may share or transfer your information in  connection with, or during negotiations of, any merger, sale of company assets,  financing, or acquisition of all or a portion of our business to another company.

– Third-Party Advertisers. We may use third-party advertising companies to  serve ads when you visit the Services. These companies may use information  about your visits to our Website(s) and other websites that are contained in web  cookies and other tracking technologies in order to provide advertisements about  goods and services of interest to you.

– Other Users. When you share personal information or otherwise interact with  public areas of the Services, such personal information may be viewed by all users  and may be publicly distributed outside the Services in perpetuity. Similarly,  other users will be able to view descriptions of your activity, communicate with  you within our Services, and view your profile.


In Short: We may use cookies and other tracking technologies to collect and  store your information.

We may use cookies and similar tracking technologies (like web beacons and  pixels) to access or store information. Specific information about how we use  such technologies and how you can refuse certain cookies is set out in our Cookie  Policy.

In Short: Yes, we use Google Maps for the purpose of providing better service. This website, mobile application, or Facebook application uses Google Maps  APIs. You may find the Google Maps APIs Terms of Service here.  To better  understand Google’s Privacy Policy, please refer to this link. By using our Maps API Implementation, you agree to be bound by Google’s  Terms of Service.

In Short: We keep your information for as long as necessary to fulfill the  purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the  purposes set out in this privacy notice, unless a longer retention period is  required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal  information for longer than 6 months.

When we have no ongoing legitimate business need to process your personal  information, we will either delete or anonymize it, or, if this is not possible (for  example, because your personal information has been stored in backup archives),  then we will securely store your personal information and isolate it from any  further processing until deletion is possible.


In Short: We aim to protect your personal information through a system of  organizational and technical security measures.

We have implemented appropriate technical and organizational security  measures designed to protect the security of any personal information we  process. However, please also remember that we cannot guarantee that the  internet itself is 100% secure. Although we will do our best to protect your  personal information, the transmission of personal information to and from our  Services is at your own risk. You should only access the services within a  secure environment.

In Short: We do not knowingly collect data from or market to children under 18  years of age. We do not knowingly solicit data from or market to children under 18 years of  age. By using the Services, you represent that you are at least 18 or that you are  the parent or guardian of such a minor and consent to such minor dependent’s  use of the Services. If we learn that personal information from users less than 18  years of age has been collected, we will deactivate the account and take  reasonable measures to promptly delete such data from our records. If you  become aware of any data we have collected from children under age 18, please  contact us at

In Short: You may review, change, or terminate your account at any time.

If you are resident in the European Economic Area and you believe we are  unlawfully processing your personal information, you also have the right to  complain to your local data protection supervisory authority. You can find their  contact details here:

Cookies and similar technologies: Most Web browsers are set to accept  cookies by default. If you prefer, you can usually choose to set your browser to  remove cookies and to reject cookies. If you choose to remove cookies or reject  cookies, this could affect certain features or services of our Services. To opt-out of  interest-based advertising by advertisers on our Services visit


Most web browsers and some mobile operating systems and mobile applications  include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your  privacy preference not to have data about your online browsing activities  monitored and collected. No uniform technology standard for recognizing and  implementing DNT signals has been finalized. As such, we do not currently  respond to DNT browser signals or any other mechanism that automatically  communicates your choice not to be tracked online. If a standard for  online tracking is adopted that we must follow in the future, we will inform you  about that practice in a revised version of this privacy notice.


In Short: Yes, if you are a resident of California, you are granted specific rights  regarding access to your personal information.

California Civil Code Section 1798.83, also known as the “Shine The Light” law,  permits our users who are California residents to request and obtain from us,  once a year and free of charge, information about categories of personal  information (if any) we disclosed to third parties for direct marketing purposes

and the names and addresses of all third parties with which we shared personal  information in the immediately preceding calendar year. If you are a California  resident and would like to make such a request, please submit your request in  writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered  account with the Services, you have the right to request removal of unwanted  data that you publicly post on the Services. To request removal of such data,  please contact us using the contact information provided below, and include the  email address associated with your account and a statement that you reside in  California. We will make sure the data is not publicly displayed on the Services,  but please be aware that the data may not be completely or comprehensively  removed from our systems.


In Short: Yes, we will update this policy as necessary to stay compliant with  relevant laws.

We may update this privacy notice from time to time. The updated version will be  indicated by an updated “Revised” date and the updated version will be effective  as soon as it is accessible. If we make material changes to this privacy notice, we  may notify you either by prominently posting a notice of such changes or by  directly sending you a notification. We encourage you to review this privacy  notice frequently to be informed of how we are protecting your information.

If you have questions or comments about this policy, you may email us at
The People's First Company

19 8th Street South PMB 432
Fargo, ND 58103